ATX (M) SDN BHD is a fast expanding MSC status company specializing in the IT, Telecommunication and Services industry in Malaysia. Our core business is in developing and integrating solutions and value added services for the various sectors. Our clients range from Telecommunication Companies, Pay TV Providers, Remittance Service Providers, Money Service Business Operators and other Retail Network Operators.

ATX solution enables our partners to sell local and international reloads, perform bills payment transactions, perform remittance transactions and purchase ticketing and goods online, delivering a totally integrated, consistent and scalable experience across all retail touch point.

Our core business is to build and manage an integrated transactional platform to connect Product Owners to our Retail Partners back end system and enabling the connectivity to perform various transactional requirements via their independent choice of delivery modes.

Today ATX is also providing strategic advisory services to Telecommunication Service and Money Service Business operators for mainly Investors and Business Operators on Advice and Applications to Regulatory Authority, Operational Planning, System Requirement Gathering services, Business planning and Implementation of the services with Product Owners, Payment System Operator and Service Providers.

The main business drivers for this proposal include additional product and revenue generation for the Retail Partner, extend convenience and coverage for Product Owners and provide Product Owners with a bigger and flexible platform to manage dealers and customers. ATX intends to leverage its current conceptual and technological lead by committing resources to the Research and Development of solutions and to continue rolling out future applications that are a total integrated electronic commerce solution and deliver them to the retail industry.

YC is a veteran in the global telecommunications retail sector with over 20 years of experience in a number of international markets including Australia, Cambodia, China, India, Pakistan, Philippines, Singapore, Thailand and Vietnam. As CEO of e-pay Malaysia and MD of China e-pay, YC was instrumental in securing distribution agreements with MNOs, and built a RM1.6 billion business via a network of over 10,000 touch points. A pioneer in mobile telecommunications, YC spent 10 years with Ericsson being responsible for the sales and distribution of Ericsson mobile phones in Malaysia. He is a graduate of the University of Kent in the UK, holding a Bachelor of Arts (Hons).

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Wong Yin Ching (YC)
Executive Director

Sashie Kumar is a prepaid distribution specialist with over 20 years experience in the telecoms industry and currently oversees the commercial, sales and marketing for ATX. Prior to joining ATX he was a VP in Scicom Bhd. He was also a GM of Sales and Distribution in e-pay for 10 years, Prior to that he was also in ASTRO for 5 years and Hutchison Paging for 5 years. He has vast experience in the Telecommunication Industry and is a retail distribution specialist in the area of retail automations and system implementations.

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Sashie Kumar
Chief Executive Officer

Kelly has a degree in Electronics Engineering from Multimedia University and joined ATX as a Head-Business Development & Operations. She brings with her more than 12 years of experience of business development, key account management and project management in the Telecommunication, Retail and Banking industries. Prior to joining ATX, she was with Scicom Berhad, a public listed company as a Senior Manager Business Development & Key Accounts in charge of their Retail Division. Kelly was also with e-pay (M) Sdn Bhd for 8 years, managing and working with various Telecommunications companies and Key Accounts.

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Chief Operations Officer

Pavan started his career in Malaysia with TuneTalk, the country's largest mobile virtual network operator. He was responsible for the design and implementation of the MVNO's nationwide IT and network setup. Pavan also designed, deployed and managed TuneTalk's Blackberry services for both internet and enterprise customers. Pavan has over 8 years of experience working with Network Infrastructures and Security Domains. He has considerable international experience, having migrated and consolidated IT infrastructure for a 100,000 square-foot Data Centre in Boston, US. Managed networks for SPRINT USA, TATA Group, HCL, XIUS-bcgi & Megasoft Ltd - INDIA.

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Pavan Kumar
Chief Technical Officer